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Informing the masses on medicinal cannabis
Levin Health is an Australian sports science company focused on the research, development, and commercialisation of a range of Medicinal Cannabis products.
Using the advantages of a solid backing
This business is represented and supported by some of the country's most respected sports people including AFL and basketball superstars to Melbourne Cup-winning jockeys. Leveraging their stories and experiences with medicinal cannabis was the key to gaining traction for the business.
Getting out of the weeds
The fundamental challenge when strategising content for this industry is the extensive legalities surrounding communications. All FAQs, overviews of medical conditions, informational tile-sets, thought leadership pieces, board member profiles, and social media captions were intensely scrutinised by the Levin Health legal team before approval was given.