Bolstering bricks and mortar with eCommerce 

For over 40 years, Harrolds has been Australia’s leading luxury retailer. When the pandemic hit, it quickly highlighted the limitations of operating solely as a brick-and-mortar department store.

Strategically fashionable

The total erasure of foot traffic due to the world's harshest lockdowns had a huge impact. It was crucial to optimise their website for eCommerce sales — to keep their business profitable and their staff employed.  

By creating engaging SEO-rich content for each brand and category, this business was able to stake its claim in the online international luxury goods space. An entire overhaul of their existing website was undertaken. I conducted extensive research on over 100 of the world's most renowned fashion houses and created unique, informative, and contemporary content for each page. 

Optimised to compete

Within two months of the completion of this project, the business was successfully competing with other international luxury retailers like Net-a-Porter, Mytheresa, and Farfetch. Post-pandemic the business is thriving once more.

Digital Catalogue Copy

eCommerce Emails

Paid Media Content

Product Copy

SEO Content

Web Copy