Feeling pride in future-proofing

Godfreys is a heritage brand that just celebrated its 90th birthday — and like anything almost a century old, it gets tired. A hard reset was the only way forward. 

The new spin on vacuums

This house of international brands specialises in domestic and commercial cleaning solutions — not sexy, but necessary. Our in-house creative team worked to reshape the TOV and brand identity to reflect where the business is heading in the next decade. 

A clean-cut brand strategy

It’s not the product that excites — rather, the outcome. The way to capture this was leaning into the feeling of pride and shifting the focus to the positives of a clean space, which helps to remove the grudge from the purchasing process. 

Content Strategy

Advertorial Content

Brand TOV

Blogs

Campaign Copy

eDMs

Radio Scripts

Social Copy

TVC & Radio Scripts

Web Copy

Godfreys Articles